Calvin Klein has inked its first ever TV sponsorship deal with Sky.
The deal with Sky Media has sought to raise the profile of the brand's fragrances, ‘Euphoria’ and ‘Eternity NOW’.
Targeting women between the ages of 25 and 44, the idents will be broadcast throughout all US drama on Sky Living during key shows such as Grey’s Anatomy, Madam Secretary and Elementary.
It will run until July 2016 and also be activated across Sky’s online platform, Sky Go and Sky On Demand.
Why Can't I Watch Euphoria On Sky Go
Created by Sam Levinson. With Zendaya, Hunter Schafer, Jacob Elordi, Maude Apatow. A look at life for a group of high school students as they grapple with issues of drugs, sex, and violence.
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- Guarda comodamente 'Euphoria' dal ricco catalogo Sky dove puoi trovare molti altri programmi TV e film di successo.
- See more of Euphoria Sky on Facebook. Create New Account. Aberdeen based 2 piece. Sonic, fuzz psychedelic rock. Aaron - guitars. Community See All. 46 people like this. 48 people follow this. Contact Euphoria Sky.
- All seasons available on Sky Go & Sky On Demand In Westeros, where summers and winters can span years and a lust for power is eternal, five families vie for control of the all-powerful throne. Immerse yourself in HBO’s epic, Game of Thrones.
Calvin Klein Fragrances is owned by French beauty company Coty. The activity coincides as the fashion division of the company – owned by PHV – rolled out a global campaign which has seen it experiment with Tinder and ‘sexting’ adverts.
The ads features pictures of couples overlaid with ‘real-life’ text conversations which cover everything from nude pictures to cheating on a partner ad will soon appear on Tinder.
Earlier this year, The Drum caught up with Calvin Klein chief marketing officer Melissa Goldie where she spoke about the brand's 'four truths; dance with controversy, leverage tension, seek simplicity and embrace the culture”. Read the interview here.
Euphoria On Sky Goat
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